76% Willing to Spend More on Green

An overwhelming 82 per cent of Canadians plan to change their behaviour and adopt green practices, according to the findings of a new poll commission by the Investors Group. They are especially interested in “going green” if it will save them money. “Canadians are looking at the cost of going green and realizing that a financial investment in lifestyle and behaviour changes can have positive impact on both the environment and their pocketbooks,” said Dan McClure, co-manager with Keith McLean, of Investors Group Summa. Winnipeg, MB – October 4, 2007:

What is interesting is the strong trend toward seeing value in responding to environmental issues – as a matter of personal responsibility and self-interest.
The following shows what a person was will to spend on their homes to reduce energy costs by 25%, either in a renovation or in the cost of a new home.

63% - Willing to spend up to $10,000
8% - Willing to spend up to $25,000
5% - Whatever it costs.
76% - Total willing to spend $10,000 or more

Clearly it is time for builders to respond to this willingness to spend more. This willingness, along with current government incentives to builders and new home purchasers should be making a difference soon in the nature of the market.

It will be important to remember that every home purchased will also be a home that is eventually sold. The inherent value of energy conservation measures will sustain the equity value. Not having this status will mean a substantially lower future value.