Sunday, 16 March 2008

It has to have beauty!

From Richard Florida's Who's Your City. What is it that makes a resident happy to live in their city? The surprising survey results, ranked in order of importance:

1. Aesthetics - Physical beauty of our communities comes first, followed by outdoor parks, playgrounds, and trails. The bottom line? The physical beauty and aesthetics of place does not only matter to the wealthy (as the myth goes), it matters to everyone.

2. Basic services - Jobs and housing are paramount, as usual, but a surprising second.

3. Openness - A close third, with the primary correlation being with innovation, human capital, income and housing value.

4. Economic and Personal Security - Money isn't everything.

5. Leadership – Last in order: I guess it is not really expected – kind of sad isn't it.

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